As a newly developed program servicing an already-established school system, SCALE needed to boost enrollment for their virtual learning platform. In the midst of 2020, their challenge was to re-confirm SCALE was not a reactionary, but rather a permanent solution well in existence prior to the virtual craze. Its ads highlighted the offerings extending well-beyond the screen and a focus on benefits were showcased as pillars of the program. SCALE's enrollment doubled in 2021 due to awareness from ads, a revamped online presence and word-of-mouth from current students.
Top Deliverables + Implemented Tactics:
Logo Redesign
Presentation template
Website Redesign
Campaign Development
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