A memorable brand is made from a trifecta of tactics:
• a connection to its end-user (read: Communication)
• a relevant, unique relationship with its client base (read: Engagement)
• a team who makes all of the above happen (read: Internal Relationship Management)
Many start-ups, small and entrepreneurial businesses can do one of the above well; very well, even! However, finding the balance of focus between the three can be challenging as is expected; running a business is a job within itself. Profits matter, but long-term profitable strategy can be an intricacy easily missed. It relies on the management of your brand, your internal and external communication and your employee retention. Sure, one profitable year is great, but have you retained those customers who allowed you profit? Are they loyal to you? There is a way to do it all, well.